The Challenge

In a saturated hot sauce market, Nine Lives needed a visual identity that would capture attention on shelves while conveying both playful personality and serious heat.

The Solution

A complete brand identity system featuring a custom logo, bottle labels, color palette, and typography that blend handcrafted charm with bold modern design, creating packaging as dynamic and layered as the sauce itself.

My Role

Brand and Packaging Design, Logo Design

Logo Design

The logo features a bold, fiery red cat that embodies the brand's playful yet fierce personality. Through negative space, peppers are subtly integrated into the cat's form, reinforcing the heat element. The cat's stance gives the impression of stepping on a hot surface. This balance of simplicity, hidden detail, and energy makes the logo memorable and shelf-ready.

Color palette

The color palette reflects the heat intensity of each sauce variant: green for jalapeño, yellow for habanero, and red for Carolina Reaper. A warm beige background creates a handcrafted aesthetic while ensuring clear legibility of text and graphics across all packaging.

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